For 2nd Time in 14-Year History of SNF on NBC Package, Both NBC NFL Playoff Games Averaged a Total Audience Delivery of 30+ Million Viewers
San Francisco’s 17-Point Victory Over Minnesota Posts 10% Viewership Increase Over Last Early Saturday NFC Divisional Playoff
NBC Sports Digital Delivers Its Largest NFL Audience Ever, Excluding Super Bowls
STAMFORD, Conn. – January 12, 2020 – NBC’s broadcast of the San Francisco 49ers’ 27-10 victory over the Minnesota Vikings yesterday in the NFC Divisional Playoff averaged 29.3 million TV-only viewers – ranking as the most-watched Saturday 4:30 p.m. ET NFL Divisional Playoff in four years (31.5 million for Chiefs-Patriots on CBS, 1/16/16).
In addition, Vikings-49ers averaged a Total Audience Delivery (TAD) average of 30.1 million across television and digital, according to fast national live plus same day data from Nielsen, and digital data from Adobe Analytics. Coupled with last Sunday’s 35.8 million TAD for Seahawks-Eagles, the 2019 Playoffs mark the second time in the 14-year history of NBC Sunday Night Football that both NBC NFL playoff games topped 30 million viewers.
NBC Sports’ 30.1 million viewers across television and digital for Vikings-49ers is UP 10% from the last early Saturday NFC Divisional Playoff, which was also on NBC (27.4 million TAD for Falcons-Eagles, 1/13/18), and up from last year’s early Saturday AFC Divisional Playoff (29.7 million TAD for Colts-Chiefs, 1/12/19) on NBC.
NBC’s NFL Playoff schedule consisted of two Wild Card games following the 2006-13 seasons, and one Wild Card and one Divisional game in the 2014-19 seasons.
For this season’s NFL Playoffs, NBC delivered a two-game Total Audience Delivery average of 33.1 million viewers.
TV-only viewership for Vikings-49ers, which resulted in San Francisco’s first playoff victory in six years, peaked at 32.0 million viewers from 6:15-6:30 p.m. ET. Saturday’s game (4:36 p.m.-7:14 p.m. ET) registered a fast national TV household rating of 16.6/37.
NBC Sports Digital delivered its best-ever NFL viewership (excluding Super Bowls) for Saturday’s game with an Average Minute Audience (AMA) of 757,000 viewers streaming the game across NBCSports.com, the NBC Sports app, and NFL Digital platforms – up 54% from last year’s Divisional game (493,000).
TOP METERED MARKETS FOR VIKINGS-49ERS:
1. Minneapolis 39.8/75
2. San Francisco 33.2/75
3. Milwaukee 28.8/48
4. Sacramento 27.9/65
5. Kansas City 27.4/46
6. Denver 23.0/52
7. Seattle 22.9/55
8. Nashville 22.3/39
9. Norfolk 19.9/38
T10. Providence 19.3/36
T10. Chicago 19.3/40