Last night’s Miami Dolphins-Cincinnati Bengals game on NFL Network and NFL Digital platforms delivered a 4.76 US HH rating and was watched by an average of 8 million viewers (not including over-the-air stations in Miami and Cincinnati). Won by the Bengals 22-7, the telecast topped last season’s average audience for Thursday Night Football (exclusively on NFL Network & NFL Digital) by +6% in TV-only HH rating (4.5) and +6% in TV+Digital viewership (7.6 M).
Presented by Bud Light, the Dolphins-Bengals game is expected to be Thursday’s most-watched program among all shows on cable when final figures are released later today. The first two weeks of Thursday Night Football on NFL Network – also shown on CBS – were both the most watched programs on cable for the night.
Thursday Night Football continues next week on CBS, NFL Network, Twitter, NFL Digital, and CBS Interactive. as QB Carson Palmer and the Arizona Cardinals travel to face the division-rival San Francisco 49ers in an NFC West showdown on October 6 at 8:00 PM ET. The TNF GameDay Presented by KFC pregame show begins at 6:00 PM ET on NFL Network.
All Thursday Night Football games are available in their entirety on NFL Network, NFL Mobile from Verizon, Watch NFL Network, and NFL Game Pass (International).
(Source: Nielsen Media Research, Live + Same Day viewing)