Super Bowl LII, which featured the Philadelphia Eagles winning their first Super Bowl with a thrilling 41-33 victory over the defending champion New England Patriots, delivered a 47.4/70 overnight rating/share on NBC (not including digital), according to data released today by The Nielsen Company.
Last night’s high-scoring game, highlighted by the most yards in any game in NFL history, peaked with a 52.2/74 overnight rating in the fourth quarter (10-10:15 p.m. ET).
- NBC’s 47.4/70 for Super Bowl LII is expected to rank as the No. 1 show of the year, far outdistancing any other program on television, and producing the only overnight rating above a 28 since last year’s Super Bowl (27.3/50 for AFC Championship Game on Jan. 21, 2018).
- The Super Bowl’s 47.4/70 overnight on NBC tops by 143% the average overnight rating for this year’s NFL Playoffs (19.5/36 for 10 games) – marking the greatest margin ever for a Super Bowl over that season’s playoffs (prior best: NBC’s Super Bowl XLIX in 2015 with a 128% advantage).
- Last night’s 47.4/70 is nine percent higher than the overnight for the prior Eagles-Patriots Super Bowl, a three-point New England victory in February 2005 (43.4/63 on FOX).
- The Super Bowl LII overnight ranks ninth among all Super Bowls and is the third best in the 19 Super Bowls NBC has televised.
- The halftime performance by Justin Timberlake (8:15-8:30 p.m. ET) delivered a 48.1/70 overnight.
- The Eagles’ 56.2/81 rating in Philadelphia ranks as the market’s best for a Super Bowl.
- The 55.9/81 in Boston ranks fourth among 10 Patriots’ Super Bowl appearances.
- Hosted by U.S. Bank Stadium in Minneapolis, the local rating for Super Bowl LII in the Twin Cities was a 54.9/82 – besting by 14% the 48.0/70 rating for the area’s prior Super Bowl (Super Bowl XXVI in January 1992).
SECOND HALF OF SUPER BOWL LII OUTRATES FIRST HALF BY 8%: The second half of Super Bowl LII (8:30-10:30 p.m. ET) posted a 49.3/71, topping by eight percent the rating for the first half (45.5/69 from 6:30-8:30 p.m. ET).
TOP 10 METERED MARKETS FOR SUPER BOWL LII:
- Buffalo, 56.4/78
- Philadelphia, 56.2/81
- Boston, 55.9/81
- Minneapolis-St. Paul, 54.9/82
- Pittsburgh, 54.9/73
- Norfolk, 53.9/73
- New Orleans, 53.0/72
- Providence, 52.5/77
- Milwaukee, 52.3/73
- Seattle, 52.2/79
- Kansas City, 52.2/73
Fast national ratings and Total Audience Delivery for Super Bowl LII will be issued late this afternoon.