London Game Most In-Demand Globally: The NFL London game between the Philadelphia Eagles and Jacksonville Jaguars is StubHub’s number one most in-demand NFL game globally
Demand up 333% in Five Years: First time a London game has landed on StubHub’s top selling list heading into the season, with demand up 333% over the last five years
Ticket Tourism: 37% of sales for the Eagles vs. Jaguars matchup is coming from the state of Pennsylvania – the highest amount of sales from a US state for an NFL London game that StubHub has ever seen
StubHub has found demand for tickets to the NFL London games is up 40% year-on-year, despite one less game being played, with demand up a huge 333% in just five years – highlighting the growing popularity of watching the NFL in the UK.
StubHub’s data reveals the NFL London game between the Philadelphia Eagles and Jacksonville Jaguars is StubHub’s number one most in-demand game heading into the season. This marks the first time a London game has landed on StubHub’s most in-demand game list, beating US games including the Dallas Cowboys vs. Carolina Panthers and Atlanta Falcons vs. Philadelphia Eagles, which fall in second and third place respectively.
Almost two fifths (37%) of sales for the Eagles vs. Jaguars matchup is coming from the state of Pennsylvania – the highest amount of sales from a US state for an NFL London game that StubHub has ever seen. Kicking off on 14th October at London’s Wembley Stadium, with tickets starting from £65, the game is one of three games due to be played in the capital. Buyers from 42 different countries have purchased tickets for the three games so far.
Wayne Grierson, Regional Manager Northern EMEA at StubHub, said: ‘‘In recent years, we’ve seen a new trend emerge around the concept of ticket tourism, whereby international fans travel huge distances to see their favourite teams, artists and bands play live – and this is becoming increasingly evident with the NFL, with ticket buyers from 42 different countries making their way to London to watch the games this season.
“That said, it’s not just oversees fans coming to the capital in their droves to watch the games, as we’ve seen huge increase in the number of Brits snapping up tickets, with demand up a massive 333%. At StubHub, we support increasing diversity in sports, so we’re pleased to see uptake in American sports by both oversees and local fans, helping to bring a welcomed boost to the economy as the NFL firmly marks its place on the UK sporting calendar.”
Oversees fans can purchase tickets to NFL London in their local currency. To buy or sell tickets, visit stubhub.co.uk.