By Tim Nielson: Floyd Mayweather Jr. (48-0, 26 KOs) is taking a safety first fight against 31-year-old Andre Berto (30-3, 23 KOs) on September 12th on Showtime pay-per-view, but the decision to fight him will ultimately leave the 38-year-old Mayweather lighter in the pocketbook. There are far fewer boxing fans interested in Mayweather’s mismatch against the American Berto than they would be in seeing Mayweather fight an exciting opponent like IBO/WBA middleweight champion Gennady Golovkin (33-0, 30 KOs).
As such, Mayweather will wind up with far fewer pay-per-view buys against Berto than he’d have gotten against Golovkin. You can make an argument that Mayweather’s decision to fight Berto rather than Golovkin will cost Mayweather more than $10 million.
The Mayweather-Berto fight could bring in no more than 600,000 PPV buys, according to Dan Rafael. In comparison, a fight between Mayweather and Golovkin might bring in as many as 2 million PPV buys, because Golovkin has done a good job of winning over a lot of Mexican boxing fans in the U.S. with his “Mexican style” of fighting, as Golovkin calls it.
Far more boxing fans want to see Mayweather fight Golovkin than they do Berto. There’s no comparison. Golovkin is someone that would have a chance of beating Mayweather, and this in turn would attract a lot of boxing fans to purchase the fight on PPV. Golovkin has already said that he would move down to 154 to fight Mayweather. He wouldn’t ask him to fight at a catch-weight or to move up to 160 to take the fight.
Mayweather likes to call himself a businessman, but how can you honestly say that Mayweather is an intelligent businessman when he makes a decision that will result in him losing millions of dollars by facing Berto rather than Golovkin. Mayweather might as well be taking a giant crate of millions of dollars and setting it on fire in his back yard because that’s really what he’s doing with his decision to fight Berto rather than Golovkin.
Hopefully, Mayweather doesn’t one day burn through all his money with shaky business deals and/or gambling it all away little by little in Las Vegas. When you see Mayweather making less than intelligent moves by choosing to fight lesser fighters that boxing fans don’t care about, it just makes you wonder whether Mayweather is thinking things through clearly.
People with a business background from Harvard, Yale and Stanford would likely never make the decision that Mayweather is by fighting Berto rather than a superstar like Golovkin that boxing fans want to see, because they would know that the move would result in them making far less money than they’d receive in a fight against Golovkin.