By Jeff Newman: Tim Bradley’s win over Jessie Vargas (26-1, 9 KOs) last Saturday night has set the wheels in motion inside the head of Bradley’s promoter Bob Arum of Top Rank, who is eying a pay-per-view fight between Bradley and the unbeaten middleweight Gennady Golovkin (33-0, 30 KOs).
Arum believes that with the boxing skills that Bradley possesses, he could wind up out-boxing the bigger, stronger Golovkin. To be sure, Bradley showed superb skills last night in beating the bigger 5’10” Vargas in their fight at the StubHub in Carson, California.
“Bradley is a much better boxer than Golovkin,” Arum said to esnewsreporting. “He’s quicker. Golovkin is going to have to hunt him down. I think Bradley will have to, he can’t knock Golovkin out, but he can certainly win a decision,” Arum said.
Golovkin gives Bradley his best chance of making a lot of money for one fight. Fighting Golovkin would give Bradley a really big payday if they can make it a pay-per-view bout like Arum wants. Arum would package the Golovkin vs. Rios fight with a big undercard to help increase the PPV sales.
It would be a gamble on Arum’s part in making it pay-per-view, because Golovkin has yet to establish himself as a PPV attraction. He brings in big ratings on HBO, but it’s still too early to tell whether the fans would be willing to pay to see Golovkin fight. But if it does turn out to be a PPV bout and brings in good numbers, it could be the beginning of Golovkin branching over to the PPV market.
Bradley obviously isn’t as popular as the likes of Saul “Canelo” Alvarez and Miguel Cotto, but he’d bring Golovkin a big enough name to help increase his popularity in a big way. The casual boxing wouldn’t likely realize the huge size disparity between Golovkin and Bradley. But even with fans that did know about it, they’d still be very interested in seeing the fight due to the interesting match-up.
Bradley wants a rematch against Manny Pacquiao, but he’s probably not going to get that fight. Even if he did, it wouldn’t be happening until sometime next year. In the meantime, Bradley has the remainder of 2015, and he needs a big name for him to make good money.
Arum clearly sees the immediate money potential in a Golovkin-Bradley fight right now because it’s the best fight that Bradley has right now available to him. Arum is looking to match Brandon Rios against IBF welterweight champ Kell Brook on September 12th, which means that neither of those guys will be available for Bradley to fight.
Bradley won the fight by the scores of 115-112, 116-112 and 117-111. If not for getting hurt by a right hand in the 12th, Bradley would have won by a wide margin on all three scorecards. Bradley later confessed that he got lazy in the 12th round, because he wasn’t expecting Vargas to come up with the kind of power that he did with his right hand. Vargas hadn’t shown that kind of power during the first 11 rounds, so Bradley figured that it was safe to stand in front of him in the 12th.